EA, Dr. Pepper Giving Out Virtual Goods Through Bottle Caps

EA, Dr. Pepper Giving Out Virtual Goods Through Bottle Caps

Video game publisher Electronic Arts and Dr. Pepper announced a brand marketing program to distribute virtual goods for several popular EA titles like Spore and The Sims 3 with Dr. Pepper drinks.

As part of the promotion, more than 500 million Dr. Pepper bottle caps and fountain cups will include a redemption code, which consumers can then enter on a special site to redeem and download exclusive digital items for EA games. In The Sims 3, for example, players will receive theme-based bundles (Vintage Vegas, Beach Party, Celebrity and Football) with virtual clothes, furniture, and even cars.

Other downloadable content available through the promotion include cyborg-themed body parts for Spore, armor pieces for Mass Effect 2, four sets of character clothing for Battlefield Heroes, and four kit upgrades that enable players to become Special Activities soldiers with new camouflage and a modified weapon in Battlefield: Bad Company 2.

EA and Dr. Pepper plan to announce more participating video games throughout the year. The promotion will run until December 31st, 2010, and Dr. Pepper will continue to accept codes until January 31st, 2011.

“Dr. Pepper’s decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers,” says EA’s SVP of Global Media Sales Elizabeth Harz. “Consumers get free game content and a whole new way to experience the Dr Pepper brand.”

Guess that this virtual goods thing is not going to stop and that is obvious…

Definite biz oportunities ahead for this… and the latin american market seems again like a goldmine now that has one of the fastest speeds of adoption in the world.

Problem? oportunity?

Not enough content in spanish, portuguese and so…

Should we brainstorm over the biz model canvas for this? mhmmmm…

Keep innovating and discovering..


Posted via web from The Balancing Act of Innopreneurship and Discovery



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